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7 Pay Per Click PPC Strategies For Success

7 Pay Per Click PPC Strategies For Success

It can be relatively easy to get through one PPC campaign and have it be successful at first. But it’s something else entirely to make a campaign that keeps working.

Here are a few tips to make your Atlanta PPC campaign a continuing success.



1) Utilize Social Media Websites

Social media websites are some of the most useful tools for Internet entrepreneurs today. Attracting more traffic through a thriving social media presence can make a pay per click campaign that much more successful over time.

2) Research the Changing Audience

It’s easy to forget about the most important part of the whole operation when you’re knee-deep in a PPC campaign. However, the audience you attract may not be the same audience that you initially expected. People’s audiences can change over time, which is why it is important to continue monitoring your traffic.

3) Optimize Keywords

It’s a good idea to use the Google Keyword Planner to find keywords that relate to your target. You have to imagine what sorts of terms the audience you want to target would be searching for if they would be excited to get your service or product as a result. If you can find these keywords, you’ll be much more likely to attract in a wide audience. The Google Keyword Tool can also be useful later in the process, when it’s time to adjust the target keywords.

4) Call to Action

The entire point of a PPC campaign is to get viewers to do something. Whatever it is that you want to get them to do.It can be simply click through, or actually click through and buy something, it’s important that you drive home this action as much as you can. If you are too timid about it, chances are good that it won’t happen. The Internet has too short an attention span to not make it precisely clear what it is you want a visitor to do.

5) Regularly Update the Website

You really need to make sure your landing page is as magnificent as possible. Once you have someone’s attention, it’s pretty important that you make sure that you hold onto it. Websites need to be maintained and adjusted to keep up with changes in web page design. Websites from even a few years ago can look terribly dated rapidly, which can hurt the effectiveness of a campaign.

6) Integrate Research in Copy

When you write your ad copy, it’s important to incorporate the keyword research and the target audience research that you’ve done.

7) Analyze and Optimize

Look at Google Analytics statistics to see how you’re campaign is progressing, and then keep up with what’s working, and stop doing what’s not.

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HopInTop is Performance You Can Count On. Boasting years of experience and astonishing results. HopInTop staff are experts in: internet marketing, seo, social media, content marketing, web design & conversion.
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  • Carver Koch

    One thing I must add to this is how important it is that you have a website that already converts well BEFORE using PPC as a marketing strategy. While PPC ads allow businesses to target highly relevant traffic, it’s ultimately up to the website to convert anyone who clicks the ad into an actual sale. If your website can’t convert, that must be fixed first otherwise PPC will be much harder to benefit from!

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