With all the harmful challenges going around the internet, some social media marketing genius decided to make a non-harmful challenge. And it worked. Not only did it work, but it also promoted a great cause.
"Amyotrophic lateral sclerosis (ALS), often referred to as "Lou Gehrig's Disease," is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord.: According to ALSA.org
Below are the reasons why the ALS Ice Bucket Challenge became such a huge success throughout social media.
Jumping on a trend or bandwagoning always works when it comes to going viral. Here the social media marketers realized that there was a trend with challenges on social media. Therefore, they created their own challenge that would not harm anyone in the process.
HopInTop Pro Tip: People like being accepted into a community rather than being alone.
For A Cause
Donating to a cause inspires people to do good. With such an easy thing like pouring ice water over your head, why not do it, right. If it helps people get better just by you being a bit cold, then it is well worth 10 seconds of being cold. The people with ALS suffer a lot more then 10 seconds, that’s for sure.
HopInTop Pro Tip: People really do want to do good as much as they can. We all wish to have a feeling of doing something good with our lives.
Who doesn’t want to see people pouring ice water over their head? It’s hilarious to see their reactions after the freezing water hits them. Some videos are extremely funny as shown in this article on Buzzfeed.
Videos are some of the most popular social meda marketing tools on the internet today. Videos tell a story and can show everything in a matter of seconds. Therefore, people will not have to take too much time out of their busy day to watch these videos.
Taking things a step further, more people were named to take the challenge right on the posts on social media. Therefore, the need to feel accepted comes into play. A feeling that every human wants and desires. Now that they have been challenged, they must do it.
HopInTop Pro Tip: Humans desire to feel accepted.