Pay per click campaigns are one of the often overlooked parts of internet marketing. These campaigns can be run successfully, and attract an untapped source of consumers. Here are all the steps you need to know to start your own pay per click campaign.
1. Create a budget
Any advertising campaign will require a budget. If you already have a budget that is set aside for advertising for your business, allocate some of these funds for your pay per click campaign. If you are brand new to ppc advertising, do some research on how much money business’ of your size (beginning, small, or large) put into their advertising campaigns to use as a guide.
2. Evaluate your goals
Setting a measurable goal will help you understand just how successful your ppc campaign is. The goal should be determined by where your business stands currently, and the objective of your campaign. A good starting goal is to increase your website traffic to get twice as many visitors per week to test for conversions. Another goal may be to increase your profit margin by a certain percentage. No matter the goal, make sure that the goal is specific and measurable, so that you can assess how well your strategy is working for your business needs.
3. Research the keywords
Keyword research is where you want to spend a lot of time. The readership that you reach is going to be the the clincher as to whether or not your campaign attracts customers or is off base for the consumers your ad is displayed for. Google Adwords research can help you find keywords that are often used and will attract the right customers. Try several keyword variations to make sure you come up with the best combinations.
4. Place bids on keywords
On pay per click campaigns, you pay the advertiser a set amount each time an advertisement is clicked. First, you need to determine how much to pay per ad click, then place a bid. Remember to be competitive, but not to go over the budget.
5. Produce impeccable advertisements
Once you have the appropriate keywords, you need to create and assign advertisements for each campaign. Your click thru conversion rate will depend on the website that your advertisement is placed, as well as how attractive your advertisement is. Create headlines for ads that command attention.
6. Monitor the campaign
Daily or weekly campaign monitoring will give you the facts and figures you need to determine how well your campaign is going, and whether or not the campaign is fruitful in accordance with your goals. By monitoring your campaign, you can tweak your ads or goals as necessary for desirable results.
There are many strategies that ensure a great campaign for your business. However, every industry is different. It is best to contact an expert internet marketing strategist to present those strategies available and to implement them. Getting straight forward facts and figures is of the utmost importance when it comes to marketing your business.
