Instagram is a popular and free social networking tool that has gained widespread popularity amongst users across the globe. The interface of the website allows users to upload photos and videos that can be shared with the other users. Being a well-accepted social platform, Instagram provides ample opportunities to a marketer to attract potential target audience and create a relevant and appealing lead generation campaign.
The primary benefit of such a campaign is that it is a costless and effective way to reach out to millions of possible viewers, that is not always possible for a paper campaign at such inexpensive ways! Moreover, the probability of a successful view and a subsequent conversion of a lead increases manifold due to the growing popularity of the Instagram portal itself!
The primary aim of a lead generation campaign is to be able to reach the maximum possible target audience and thus create the potential for converting a lead into successful business opportunity that ultimately yields revenue. In order to accomplish this, any marketer first has to narrow down on their choice of target audience for the campaigns. Profiling of the target viewers is an absolute necessity and thus requires the marketer to dedicate a significant time to think over it.
Once the above task is done, the content of the campaign has to be formulated. This includes formulating the wording of the campaign and also the choice of photos and videos that are bound to attract the attention of the target audience. Instagram handles can be loaded with these photos and videos that would speak for themselves and provide good leads for the marketer. Without these resources, an Instagram post would not be complete. It must be noted here that every ideal lead is more concerned about their own benefit, rather than that of the marketer. The post on Instagram has to framed with text and media in such a manner that it clearly solves a pain area or caters to an important need of the customer! Thus am Instagram marketing lead generation campaign has to clearly state out how and what it would do for the customer. Finally, like every campaign, am Instagram post also requires a call to action. This is one of the most important part of the campaign and thus is able to attract the maximum attention of the leads.
Looking at the way such a campaign is created, after a user logs into the Instagram portal, they have to create a new “Ad-campaign” with the objective as “Lead Generation”. Thereafter, the screen navigates to the next step where the user has to mention about their target audience by providing demographic choices, location choices and language choices. Moving up to the next step, the marketer has to select a target audience. Selecting an existing lead from ongoing marketing campaigns do not yield satisfactory results. Instead, a marketer has to create targeted customer list and focus the campaign towards them. In the next step, the placement of the bid that can be automatic or manual, depending upon the choice of the marketer. Finally, the last few steps includes choosing an Ad-format and creating a lead form, which is more of a short questionnaire that a potential lead provides and the data is passed onto the marketer.
Creating an Instagram marketing lead generation campaign is simple and easy. However, what goes into the campaign, is of utmost importance. A fruitful Ad-campaign, following a simple logical reason that has been noted here in this piece, has the potential to yield outstanding results. A good lead generation campaign yields the best possible value for the business and clocks in solid opportunities for revenue generation. And Instagram is one of the leading places for gaining that accomplishment!
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