What would you rather have – 200 gold coins or 500 silver coins? You are likely to have answered that with gold coins since this means you would be putting more profit in your hands with this selection. When operating a business the same scenario applies. Making smart decisions helps you grow. It is obvious.
Same thing applies when talking about your business; Although you want to have as many customers as you possibly can, what is more important than anything is that you have customers who are buying your product. Without these purchases those thousands and thousands of fans won’t mean a thing and will certainly do nothing to put money in the bank. Thus you should focus more on revenue than rankings when it is time to build your brand on the internet.
What is Internet Marketing?
Internet marketing is marketing your company via the world wide web. Considering that 85% of all homes are equipped with the Internet and the people inside of those homes use their Internet service for many different needs, placing yourself amidst this is a must for profit.
Several methods of Internet marketing make it possible to build your brand. This includes:
SEO: Every website owner needs SEO. Search Engine Optimization is the process of making your website visible within the search engine while adding credibility to your name.
PPC: pay-per-click advertising is also a form of Internet marketing that many businesses depend on to promote their company. With PPC you can earn revenue every time someone clicks on one of your ads.
Social Media Marketing: Everyone is using social media sites like Facebook, Twitter and Instagram, and you should be there, too. There are many ways in which you can promote and market on each of these sites, both free and paid.
Content Marketing: Providing free information on your website has popularized over the past couple of years and is now one of the most popular forms of online marketing.
These are just a handful of the many types of Internet marketing available to help your business grow. But keep in mind that it is not about reaching 20,000 people every day: it is about reaching those who want what you have.
Put your Focus where it Matters
When searching for a company to handle your Internet marketing needs ensure they can promise to deliver to those who are interested in what you are offering instead of a specific number. Reaching 100 people who will spend $100 with you is far better than reaching 20,000 and only 5 people spending $5 with you. Which makes more sense to you?
It is only practical that any business owner looking for success will place revenue over rankings if they want to be all that they can be. It only makes sense.
