Every now and then in marketing, it can be easy to miss the forest for the trees. Marketers spend so much time looking at likes, impressions, click-through rates, and other metrics that the campaign’s ultimate goal can become obscured. For service-based businesses, that means creating new sales leads. All the website impressions and traffic in the world don’t make for good marketing if they can’t produce new leads. If you’re a marketer interested in some original lead generation ideas, we’ve put together a list of some of our favorites below.
1. Guest Blogging
Whether you’re in a B2C or B2B vertical, chances are you have some idea of what kinds of websites your target audience visits. If they accept guest posts, offer to write one for them.
Guest blogging is an excellent way to push your brand, appear as an authority and even get some referral traffic to your website.
2. Video Marketing
Video is the future of the internet. Web users spend more time watching videos than ever before, and marketers across the board report huge returns on investment in video.
Video content increases conversion rates, improves SEO and many more. Things like using quality, informative videos as gated content, adding CTA at the end of free videos and housing videos on a landing page with a related offer WILL help you start creating leads.
3. Facebook Ads
These days, people are devoting more and more of their daily lives to social media—especially Facebook and Instagram. So why not take advantage of their relaxed mood with Facebook Ads?
Facebook ads are a great way to get a return on your marketing investment and gather leads. With detailed targeting capabilities, the opportunity for a variety of calls to action, great page placement, advertising on Facebook is a big win for lead generation.
4. Influencer Outreach
Influencer outreach is the method of finding thought leaders and other influencers in your niche and developing a connection with them over time.
Having a good relationship with one or more influencers can provide you a valuable signal boost to lead generating content like tools, e-books or blog posts.
5. Retarget Marketing
Have you ever left a website only to be followed by its ads for weeks afterward? That’s called retarget marketing.
In short, retarget marketing works by placing a small pixel of code on your website that attaches a cookie to every user who visits the site. When they search the web elsewhere, that cookie triggers your ads, which means only users who have already been to your site and left will see the ads.
This list is of course far from complete. There are endless ways for creative marketers to create leads. The crux of the best ones is usually pretty similar, though—figure out what your audience wants and find a way to deliver it to them. From there it’s just a matter of giving them a little push. These Top 5 Lead Generation Ideas You have to Try in 2019 after trying if you still have any queries don’t hesitate to contact us.
