It can be relatively easy to get through one PPC campaign and have it be successful at first. But it’s something else entirely to make a campaign that keeps working.
Here are a few tips to make your Atlanta PPC campaign a continuing success.
1) Utilize Social Media Websites
Social media websites are some of the most useful tools for Internet entrepreneurs today. Attracting more traffic through a thriving social media presence can make a pay per click campaign that much more successful over time.
2) Research the Changing Audience
It’s easy to forget about the most important part of the whole operation when you’re knee-deep in a PPC campaign. However, the audience you attract may not be the same audience that you initially expected. People's audiences can change over time, which is why it is important to continue monitoring your traffic.
3) Optimize Keywords
It’s a good idea to use the Google Keyword Planner to find keywords that relate to your target. You have to imagine what sorts of terms the audience you want to target would be searching for if they would be excited to get your service or product as a result. If you can find these keywords, you’ll be much more likely to attract in a wide audience. The Google Keyword Tool can also be useful later in the process, when it's time to adjust the target keywords.
4) Call to Action
The entire point of a PPC campaign is to get viewers to do something. Whatever it is that you want to get them to do.It can be simply click through, or actually click through and buy something, it’s important that you drive home this action as much as you can. If you are too timid about it, chances are good that it won’t happen. The Internet has too short an attention span to not make it precisely clear what it is you want a visitor to do.
5) Regularly Update the Website
You really need to make sure your landing page is as magnificent as possible. Once you have someone’s attention, it’s pretty important that you make sure that you hold onto it. Websites need to be maintained and adjusted to keep up with changes in web page design. Websites from even a few years ago can look terribly dated rapidly, which can hurt the effectiveness of a campaign.
6) Integrate Research in Copy
When you write your ad copy, it’s important to incorporate the keyword research and the target audience research that you’ve done.
7) Analyze and Optimize
Look at Google Analytics statistics to see how you’re campaign is progressing, and then keep up with what’s working, and stop doing what’s not.