How to Resell SEM (Search Engine Marketing) Reseller

SEM, search engine marketing vector illustration

Search engine marketing refers to measures taken to better position a website in the search results so as to direct visitors to the website. The strategies include search engine advertising and search engine optimization.

SEO resellers provide a wide range of SEO services with flexible and affordable packages. Having the SEO reseller solutions with the client’s branding is a great way to make the client look like the expert. Having an in-house SEO can be an expensive affair especially for a small business that is where an SEO reseller comes in by providing a cost effective alternative where one can outsource their SEO services from. By doing this, they level the playing field for everyone by getting their clients leads and traffic to their websites.

The first step is carrying out research so as to find keywords that will guide the reseller to create relevant content for the client. The content generated aids in building as relationship with existing customers as well as prospective ones. This helps the clients to reach a wider market than they would have had they opted to sell the service themselves.


The relationship between agencies and their clients is mutually beneficial. There are many benefits to the resellers from the white labelling services. They gain an extra revenue stream. Clients pay a monthly retainer fee for their recurring SEO management needs. This leads to a stable cash inflow to the resellers. When the resellers do a good job they earn themselves a loyal client base. They even gain new clients from referrals from their already existing happy clients. A seasoned reseller is the best bet since they have the required market experience. Search engine marketing involves the marketing of a business using paid advertisements.

The ads are known as pay-per-click ads (PPC). These appear on search engine results pages. The advertisers bid on words that users of search engines are likely to enter when searching for a given product or service. They then create advertisements. Depending on the bid price, the adverts are then placed on search engine results pages. This gives the advertiser the chance for their ads to show beside the results for those search queries. In order to get first-page placement a business owner will need to bid higher than what the competition bids in order for the campaigns to be successful.

SEM (Search Engine Marketing) bulb word cloud, business concept

Search engine marketing is a powerful tool because advertisers are able to place their ads in front of a motivated audience at the precise moment they are ready to make their purchase. An advantage of PPC is that pricing is based via per-click. If one structures the targeted key words and phrases correctly, they can achieve top rankings for very little even a dollar per click. For this entire process, a person will either have to do it manually or pay for PPC management services. A management service is ideal since one will leave the job to the experts and they can just analyze each of the campaigns for their effectiveness.

The management company endeavors to maintain the top positions for the client’s website by keeping on adding new key phrases. Search engine marketing is a technical affair and should be left to the experts. Therefore, clients should outsource white label services to the best SEO outsourcing company.