Google is the most popular search engine in the world. Millions of people use its search engine every day to find websites and information on the internet. In the websites, there are active text lines and blocks that are known as links. Webmasters use these links to connect many websites together and this boosts their websites’ rankings on the Google search results. This is in a process known as Search Engine Optimization (seo). These links can be exploited and misused to rig the rankings of the sites. To prevent this, Google makes use of a software filter known as Penguin. This filter ensures that the results on the search engine are of high quality. The company released the latest version of this filter known as Penguin 3.0 on 18th October 2014.
Benefits of Penguin 3.0
One of the main benefits of Penguin 3.0 is that search results will be less spammy. This means that users will enjoy results of websites with quality content. This means that the text in the websites will not have characteristics such as over repeated keywords.
Tips on complying with the new Penguin 3.0
The Penguin 3.0 is designed to eliminate all spammy link networks. To ensure that your websites will not be blocked, you can make use of the Google Webmaster Tools. These Tools will help you to identify if your links are legitimate. Moreover, you can use a tool known as Penguin Penalty Checker Tool to check if your websites have been affected by the new update in any way. If the effect is negative, then you can adjust and recover. One of the main characteristics of being adversely affected is a drop in website traffic.
Steps to comply with Penguin 3.0
Another way to ensure that your website still ranks high on the Google results page despite the Penguin 3.0 update is to improve the experience of visitors on your website. One of the main ways to do this is by having a great landing page. This way, when Google uses its user experience metrics, your website will rank high. To improve the landing page, you can have more interesting content in your first paragraph of the landing page. Moreover, including diagrams and multimedia content will also boost usability of your website.
Brand signals are the words and phrases that define your website. These can be the name of the website, your name or the name of the business. Improving the brand value of this name can help to ensure that you comply with the Penguin 3.0 update. To boost the brand value of your websites, you can increase your social media presence. This means having accounts on social sites like Facebook and Twitter. It also helps to have the links to your social media pages on your website. Moreover, it helps to be active in these social sites. This helps Google to view your website as a large entity and rank it highly. It is also important to remove all the back-links to your site that are of low quality. These are those where the back-link text does not match the name of your website.